MUG ROOT BEeR LAUNCH ON TIKTOK

When Mug Root Beer came to The Studio with a mostly defunct social media presence and a desire to make “Dog” from the logo viral, we responded the only way possible. Let’s make a physical Dog mask into our new mascot and create unskippable social content featuring Dog.

I worked with my Creative Director, a producer, and a puppeteer to create the mask— meticulously bringing the logo to life—and then began concepting and capturing TikToks to share on social as well as partnering with influencers to increase Dog’s reach.

How did it go? We got to 100K followers in less than 6 months.