MERRY BERRY BUBLé

For The face of bubly for years, Michael Bublé finally got his own flavor for the holidays and it was our job to release it to the public on socials. One issue: we couldn’t actually afford to use him. But we could get scrappy and develop a cross-platform social campaign with a naughty or nice sweepstakes, influencer kits, and even an hour long Yulé log on Youtube.

We saw fantastic responses from fans, yielding in a 22% increased avg. engagement across platforms and 157% over goal for sweepstakes entries.

Associate Creative Direction: Maggie Burdge

Creative Direction: Scott Hanson

Video Shoot Direction: Ethan Scarduzio

Production: Makers