MERRY BERRY BUBLé

For The face of bubly for years, Michael Bublé finally got his own flavor for the holidays and it was our job to release it to the public on socials. One issue: we couldn’t actually afford to use him. But we could get scrappy and develop a cross-platform social campaign with a naughty or nice sweepstakes, influencer kits, and even an hour long Yulé log on Youtube.

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Along with this campaign we refreshed a 20 cent video spot, shooting new sections to add to an old PSA video. We shot footage of four celebrity chefs including Elizabeth Faulkner, Angie Mar, Hong Thaimee, and Hannah Bronfman. We hired a production team, and I attended the shoot and helped direct, and I shot photo content which I then edited to accompany the finished video asset.  

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Associate Creative Direction: Maggie Burdge

Creative Direction: Scott Hanson

Direction: Ethan Scarduzio

Production: Makers