DELIVE(RED) WITH DOORDASH

Once 2020 changed the world as we know it, (RED) had to completely redesign our annual June food-focused campaign. With plans going into final execution in March, when COVID-19 sent us all into lockdown, our campaign suddenly had to make a complete 180. In a matter of three weeks we pivoted to launch a new campaign with a first-time partner, DoorDash, resulting in over $500,000 to the Global Fund. I worked on the project from start to finish, from the initial pitch deck that won them over, to over 75 assets including in-app banners, social content, an AR snapchat lens that reached 1.4M users, custom emails for both (RED) and DoorDash audiences, and merch that was featured in a Refinery29 Quarantine Merch Roundup.

Date: June 2020

Graphic Design: Maggie Burdge

Creative Direction: Kevin Reardon