bubly “MAKE YOUR LUNCH POP”
Tasked with coming up with a campaign to highlight pairing bubly sparkling water with mealtime enjoyment, my partner and I thought up three unique TVC scripts featuring boring, flat lunches that were brought back to life and re-inflated with a "pop!" when bubly was added to the meal.
This photoshoot was the out of home and social extension of that campaign. And thanks to the amazing photographic duo, Les Garçons, my meticulously crafted vision for this shoot was brought to life.
In advertising, not every amazing thing we work on gets to see the light of day, as is the case with this project. Hence some of the images above are haven’t been color corrected and VFX hasn’t been added in, but it’s just too stunning a campaign not to share!
Associate Creative Direction, Art: Maggie Burdge
Associate Creative Direction, Copy: Melissa Rosen
Creative Direction: Ari Alius
Photographers: Les Garçons
Production: Makers