bubly “MAKE YOUR LUNCH POP”

Tasked with coming up with a campaign to highlight pairing bubly sparkling water with mealtime enjoyment, my partner and I thought up three unique TVC scripts featuring boring, flat lunches that were brought back to life and re-inflated with a "pop!" when bubly was added to the meal.

This photoshoot was the out of home and social extension of that campaign. And thanks to the amazing photographic duo, Les Garçons, my meticulously crafted vision for this shoot was brought to life.

strawberry bubly can next to floating salad
raspberry and mango sparkling water with sub sandwich
poke bowl next to two bubly cans and a tray of shrimp tacos
beautiful sandwich next to lime bubly sparkling water can
bubly can next to sushi
cherry bubly sparkling water can next to sub sandwich

In advertising, not every amazing thing we work on gets to see the light of day, as is the case with this project. Hence some of the images above are haven’t been color corrected and VFX hasn’t been added in, but it’s just too stunning a campaign not to share!

blackberry bubly sparkling water can next to chicken sandwich
beautiful grain bowl with three cans of bubly sparkling water next to it

Associate Creative Direction, Art: Maggie Burdge

Associate Creative Direction, Copy: Melissa Rosen

Creative Direction: Ari Alius

Photographers: Les Garçons

Production: Makers